James Brett, a filmmaker, entrepreneur and the founder of Britain's first museum dedicated to the work of non-traditional artists. The Museum of Everything opened its doors in London's Primrose Hill neighbourhood on October 14th, timed to coincide with London'sFrieze Art Fair. But unlike the preening, self-conscious types who frequent the parties and gallery stalls of this contemporary-art extravaganza, Brett's museum is all about art created by people without formal training, who live "outside our modern society". Housed in a former dairy, the collection includes more than 200 paintings, drawings, sculptures and installations by around 95 artists, all of whom simply felt compelled to make something.